Natural Landscape is inspired by the Pinyon tree, one of the most common flora in the park. This exudes a naturalistic feel through its organic shapes, that together form the structure of a growing tree. The theme here is growth and nature.

 Wilderness Camping is inspired by the tents visitors put up through the park as they travel. It’s a common activity, and specific areas allow bonfires, and unlit areas to watch the stars. The theme here is community and connection.

 Sandstone Arch is inspired by the Delicate Arch, the most known arch in the park, although there are 2.000 natural sandstone arches throughout 119 square miles. It’s on the Utah license plate and is important to locals. The theme here is nature’s gift and attraction.

 Design Choices: The green is the predominant color for trees and nature,, and the orange was pivotal for the sandstone arches; to branch those colors together, I offset them with a dark navy. I chose a modern sans serif font, but one that included curved lines to mimic the curve of the arches.