EMPOWERING EDUCATORS SOCIAL CAUSE CAMPAIGN

Campaign: Empowering Educators

Through our research, our group saw an incredible lack of support and recognition for our educators in our local Milwaukee community. Local teachers are overworked, underpaid, and under appreciated for their effort and passion for teaching the community’s youth. Our campaign highlights these educators as the central focus, as we build off of what makes our teachers unique and so significant to the well-being of the city.

Theme: Strengthen Milwaukee’s community through a comprehensive type-centric campaign that inspires our city to feel called to enact change.

Our Audience:

  • Taxpayers

  • Parents of MPS students

  • Local businesses

  • School Board & local officials

The Petition:

We are asking for local support to join us in challenging MPS School Board to change the precedent for the treatment of teachers, by rallying support for petition, spreading awareness of unfair treatment of our teachers, and promoting irreversible legislature that protects teachers presently and in the future.

We are going to urge the MPS School Board to . . .

  • Acknowledge the unfair work-life balance currently in place

  • Offer fair compensation for extracurricular activities

  • Increase paid time off to support our teachers' families and well beings'

  • Source school supplies from federal budget

  • Intentionally aiding administrative scheduling process to ensure teachers have time for prep and lunch throughout school day

May Heili

  • Motion Graphics

  • Illustrations

  • Character Development

  • Presentation

THE TEAM

Kaylee Pikula

  • Rationale Writing

  • Posters

  • Bus Stops

  • Coffee Sleeves

  • Street Designs

  • Presentation

Katie Scaffidi

  • Brand Guide

  • Posters

  • Instagram Socials

  • Stickers

  • Pens

  • Buttons

  • Presentation

Paige Thays

  • Illustrations

  • Presentation

  • Character Development

Kate Hermanson

  • Website

  • Presentation